• Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs

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• Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication

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• Develop the graphic elements that meet the clients' objectives

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• Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software

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• Estimate cost of materials and time to complete graphic design

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• Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs

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• Establish guidelines for illustrators or photographers

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• Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals

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• Coordinate sub-contracting

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• Work in a multidisciplinary environment

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• Supervise other graphic designers or graphic arts technicians.