• Develop and implement comprehensive digital marketing strategies across various online channels to drive brand awareness and customer acquisition.

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• Oversee the execution of paid advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads) and optimize them for maximum ROI.

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• Manage and optimize social media marketing efforts, ensuring consistent brand messaging and engagement across platforms.

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• Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to assess campaign performance and adjust strategies as needed.

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• Collaborate with creative teams to develop compelling content, including blogs, graphics, and videos, to support digital marketing efforts.

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• Conduct market research to identify emerging trends, audience behaviors, and competitor strategies, and adapt marketing tactics accordingly.

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• Work with the sales and e-commerce teams to align digital marketing initiatives with overall business goals and product offerings.

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• Lead email marketing campaigns, including designing newsletters, segmenting audiences, and tracking results to improve engagement.

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• Manage the digital marketing budget, ensuring effective allocation of resources across various campaigns and platforms.

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• Stay up-to-date with the latest digital marketing trends, tools, and technologies to maintain a competitive edge in the industry.

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